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It's called chroming and it's essentially a highlighting technique applied to the cheekbones, eyelids and brow bones. It requires only one beauty product: a shimmery lipstick — which is great for when you don't want to take a whole makeup bag with you on a night out.
According to Glamour, the creative look has been inspired by senior MAC makeup artist, Dominic Skinner, who used MAC X Mariah Carey lipstick in All I Want (a champagne shimmer hue) on the skin and posted the results on Instagram.
"Love it as a Lipstick, love it more as a #Highlighter!! Out in the UK & Ireland on Monday! ONLINE ONLY," Skinner captioned the shot, which has been liked almost 1,400 times.
Chroming trend
And women everywhere have reacted to the look with great excitement, taking to Instagram to show off the results of their own chroming attempts.
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It's guaranteed to give you a dewy complexion.
Chroming trend 3
Is perfect for a natural, everyday look.
Chroming trend 4
Or if you want to make a bit more of a statement.
Chroming trend 5
This trend proves just how versatile (and perfect for the skin) lipstick can be.
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Want to achieve the perfect glow? Check.
Chroming trend 2
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So what should you remember when trying this trend out at home?
It can be daunting, because the texture can be a little bit sticky, so it's important to blend it in well (using your fingers will make it easier). If you're not confident enough to pull off such a bold look, you can achieve a more subtle finish with the use of pressed powder.
Makeup artist and director of Lash Unlimited, Lindsey Kane, also shared her techniques for the trend with Daily Mail's FEMAIL, saying, "The technique is to apply in the the [sic] areas that you want to accentuate and highlight like your brow bone, cheekbone, cupid's bow and bridge of the nose."
"I love using a sheer lipstick as it can give a perfect glow and dewyness to the skin, especially in this frosty, skin-drying weather," she continued. "A powdered highlighter can make the skin look dry. This can save you money and create make-up [sic] bag space for more of your favourite beauty products."