'Rich-girl hair' trend is taking over and here's why you care

This "new" style "first" made an appearance at New York Fashion Week, and has since popped up all over the European runways. According to The Cut, Guido Palau, Redken's creative consultant, called the gleaming look at Versace "very glamorous, but in a nonchalant" way. I'd like to call it the "I barely put any effort into this, but I still look fabulous" style.

Image: Wenn

Paul Hanlon, lead stylist for John Frieda at Prabal Gurung's New York Fashion Week show, told The Cut that the look was meant to complement his "luxurious sportswear" line. Gurung wanted the girls looking, "as beautiful as possible, in the most natural way."

Stylists creating the look at these various Fashion Weeks want to make it clear that the look is very different from beach hair. Where beach hair is more choppy, texturized and wavy, "rich-girl hair" is smooth and straight, with just a slight curve halfway down. But make sure you keep these two separate in your mind, otherwise you might get slapped with a curling iron.

Image: Giphy

How to get the look

The lovely and talented Vernelle Murphy, owner and head stylist at Salon V, one the highest-rated salons in New York City, has some tips on how to easily achieve "rich-girl hair" sans stylist. She has also worked New York Fashion Week herself, and is thus at the forefront of hair trends.

First, she stipulates that it's an especially great 'do for girls who have straight hair normally, and just want a way to get a little movement without a lot of time and effort.

"In today's modern world, busy women everywhere are looking for effortless beauty. I think this look is chic and natural without looking ‘done.'"

DIY "rich-girl hair" without having to fuss with a curling iron.

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