While at first I wasn't a huge fan of the new color, I came around to it approximately 30 seconds later. (FYI: In internet time, that's about five days.)
If you feel like you've suddenly come down with a case of the déjà vus, know that this isn't the first time she's gone blonde. Back in 2014, she donned a blond wig that made headlines, because of course it did. And all the way back in 2013, she actually went all out and dyed it a different shade of blond after the birth of North West. And now in 2015...
Image: Getty Images
So far there's no word on why she decided to make the change. But honestly, if I had her money and her stylist, I would dye my hair all the time for no reason. After all, it's just hair, and you might as well have some fun with it.
More celeb beauty
7 Oscars beauty looks you can totally re-create
The best looks from the Elle Style Awards
16 Unforgettable Brits red carpet looks