It's always fun to go back to school with a new outfit, a new set of friends and to smell pretty fresh. Secret's new deodorant/antiperspirant, Fearlessly Fresh, has a crisp new scent and a new look. The brand's new Mean Stinks campaign is also a clever way to help you smell good and do good.
The Clinical Strength deodorant has a new look: The original blue and white box now comes with a cool graffiti-inspired Mean Stinks icon in pink and white and words like "Strong" and "Bright" to inspire you to be "Fearlessly Fresh." For $10 a pop, this is a good deodorant to purchase for several reasons:
- The campaign itself is a great idea. The U.S. Department of Justice's latest statistics indicate that 30 percent of female students from 6-12th grades were bullied at school or cyber bullied .
- The brand will donate $1 from the purchase of every Mean Stinks Clinical Strength deodorant to "Girls on the Run," a nonprofit fostering girl empowerment and to prevent mean behavior before it even starts.
- The scent, Fearlessly Fresh, is fun and clean -- totally safe for back to school. Plus, it's a scent that lasts for a long time without requiring much reapplication. The prescription strength deodorant provides wetness protection and you do feel fresher after using it.
- The white solid wears well and has enough stamina and staying power for back to school sessions.
Of course, Secret has several other deodorant formulations to meet your needs including:
- Outlast Clear Gel: This gel leaves no white marks so your LBD is safe from stains.
- Clinical Strength Waterproof: This version of deodorant survives humidity, water and heat.
- Outlast + Olay: Guess what? More moisture and less irritation.
- Clinical Strength Sport: This version is for the athlete who keeps going and going like the Energizer Bunny and needs a deodorant to keep up.
- Scent Expressions: Fragranced deodorant to find your scent personality.
For $10, this is a deodorant I can stand behind because of its formulation, first of all. The white solid is a personal favorite and I prefer it to the gel during cooler months . But the Mean Stinks campaign makes it even more attractive to purchase. So, why not get with the program?
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