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Beauty, Hairstyles, Fashion Trends & More | SheKnows

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    Because your inner badass gets her kicks when you break the rules — even the arbitrary ones — we challenge you to break one of the silliest fashion rules of all. Does anyone still think it's a fashion crime to wear white after Labor Day? For the skeptics among us, we've come up with over half a dozen ways to make white look good all year long, and in any fashion season.

    Hey, the celebs are doing it, so at least you know you're in good company:

    1. Pair white with leather

    Kim Kardashian white turtleneck tank
    Image: WENN.com

    There's nothing that screams fall more than leather. So why not do as Kim Kardashian did and rock a white turtleneck tank (also very autumn appropriate) with a pair of black leather pants? This outfit is perfect for late September or early October, when the weather's just starting to cool off and you don't quite need a jacket.

    More: White-out! Must-have little white fashion pieces

    2. Sport some faux fur

    Olivia Palermo fur vest
    Image: Michael Carpenter/WENN.com

    There's no denying the fact that white is one of Olivia Palermo's favorite colors. The socialite and style icon wears it very well here, tossing a brown fur vest over the top of her wintry white suit. Not a fan of pantsuits? Try a white faux fur vest styled with a plain black long-sleeved top (à la Palermo), a pair of skinny jeans and some pointy-toe heels or suede boots.

    Next up: Slip into white skinnies

    3. Slip into white skinnies

    Eva Longoria white skinny jeans
    Image: WENN.com

    No need to tuck your white skinny jeans away for the winter. Instead, break them out on a cold day, and style them with a snuggly sweater like Eva Longoria's. To look a little less summery, opt for a sweater in a dark, jewel-toned color (think purple or navy).

    4. Wear white accessories

    Kylie Minogue white accessories
    Image: WENN.com

    We love how Kylie Minogue accessorized her light brown leather jacket and casual skinnies with a simple white scarf and matching white handbag. It's a fresh, fun take on an otherwise typical fall look. Plus, it brightens up her entire ensemble in a novel way, which we heart.

    More: 7 styles of shoes to make the most out of your summer

    5. Pick heavier fabrics

    Jessica Alba head-to-toe white
    Image: Apega/WENN.com

    Despite its undeniable association with summer, white, when worn in heavier fabrics such as wool, is an extremely winter-friendly hue. Take Jessica Alba, for instance. She's sporting a gorgeous, oversize white coat with white dress pants and a coordinating white top. Forget the flimsy silk shirts and cotton tees. This outfit isn't just warm — it's comfy and totally suitable for the season.

    Next up: Rock a white graphic sweater

    6. Rock a white graphic sweater

    Lauren Conrad Ho! Ho! Ho! sweater
    Image: Apega/WENN.com

    In case you haven't noticed, graphic sweaters are seriously in for fall! Don't go with a cute knit in an expected color, though — choose something that's light and fun and out of the box. We're digging Lauren Conrad's casual “Ho! Ho! Ho!” sweater. Dress it up with heels, or keep it chill with flats.

    More: 7 cozy-warm sweaters to get you excited about fall

    7. Try off-white

    Kate Middleton cream coat
    Image: WENN.com

    Still a little bit wary of donning full-on white? Experiment with creams and other off-white shades to give you the same effect but not as bright. Kate Middleton looks stunning in this coat, right?

    Originally published September 2015. Updated August 2016.

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    There’s nothing more depressing than scouring Pinterest for the perfect cut, only to find that the end result doesn’t match the pretty picture you printed for your stylist. All too often, this style-to-face mismatch ends in frustration — and even in tears if you’ve chosen a drastic cut that doesn’t work for your face shape.

    But not to worry. This doesn’t mean you have to give up interesting haircuts altogether and stick with the same old, same old. You just need to do a little homework by figuring out your face shape far before you book your next hair appointment.

    How to determine your face shape

    Figuring out your face shape isn’t all that complicated once you understand that there are only six shapes to choose from. Many of us make the mistake of thinking that our faces are “round,” missing some of the subtler angles completely.

    To determine your face shape, pull your hair back in a headband or ponytail and analyze what you see in the mirror. Your pretty face should fall within one of six categories.

    1. Oval: Forehead may be slightly wider than the chin, and the length of the face is about one and a half times the width.
    2. Round: Prominent, rounded cheeks with equal width and length of the face.
    3. Square: Prominent jaw and square chin, with forehead and jawline roughly the same width.
    4. Oblong: Often confused for the oval face, though an oblong face will have a longer shape that is not as wide as oval — often with a narrow chin.
    5. Heart: Wider forehead and cheekbones with a narrow jawline and chin.
    6. Diamond: Narrow forehead and jawline with cheekbones at the widest point of the face.

    More: 18 gorgeous wedding hairstyle ideas

    Determining your face shape

    Image: SheKnows Design

    If you still aren’t sure which face shape is staring back at you in the mirror, Julie Featherman, owner of juju salon & organics, takes it one step further. "Whether I'm meeting with a client for the first time or working with an existing client who is thinking about making a change, facial shape consideration is as important as deciding on a length, color or style,” she explains. “I always say, ‘Look to the stars!’ Once the client's face shape is determined, we'll often look at pictures of celebrities with the same face shape. For example, if you Google, ‘What celebrity has a diamond shaped face,’ up pops Keira Knightley. Heart shaped? Reese Witherspoon and Taylor Swift. It's so fun and inspiring! From there, we can begin to sift through different celebrity looks and make decisions."

    Next Up: The best haircut for oval face shapes

    The best haircut for oval face shapes

    Image: Jon Kopaloff/Getty Images

    Oval-faced ladies, you’re in luck. Your face shape may be the most forgiving of them all. “For oval face shapes, go extreme. Long locks or cute short cuts. In between usually takes away from the symmetry,” Christine Perkins, owner of Pyara Spa & Salon, says.

    Sunnie Brook Jones, Head & Shoulders Celebrity Stylist, adds, “If you have this face shape, you can wear any style!”

    The best haircut for round face shapes

    Emma Stone
    Image: George Pimentel/Getty Images

    Oscar Blandi, founder and owner of Oscar Blandi Salon on Madison Avenue, says that his rule of thumb for clients with round faces is to stay away from a bob or a cut that is all one length. “Have layers that give definition — it gives you more structure visually — something that gives you more depth with layers, and this can also be done through color. You don’t want anything that has too much uniformity around your face, especially if you don’t have a strong jaw bone that frames your face,” he says.

    Jones adds, “The goal is to elongate the face — wear your hair long and add soft textured bits around your face or try styling a pomp with your fringe. Ask your stylist for minimal layers and a deep side part/side sweep.”

    More: 6 Ways to style your braids like a pro

    The best haircut for square face shapes

    Olivia Wilde
    Image: Michael Buckner/Getty Images

    Stay away from cuts that end at the jawline so that there is a softer feel, Perkins says.

    Jones agrees with the need to soften a square shape, saying, “Try to soften the corners of your face with a curtain-like fringe that is shorter in the middle and gets longer toward the corners. Keep your length to soften the corners of your jaw, and consider adding a short layer around the eye area or a long fringe. If your hair is above the shoulders, add lots of movement with texture.”

    The best haircut for oblong face shapes

    Liv Tyler
    Image: James Devaney/Getty images

    According to Perkins, “Longer, narrow faces want cuts that overall add volume and some interest at the jawline.”

    And if you have a long neck, it’s always nice to frame it with layers, Blandi says. “When you’ve got the length, frame it in a way that brings layers to the right proportion. It’s all about taking your facial features, neck and collarbone line, and drawing attention to what you want to accentuate,” he explains.

    The best haircut for heart face shapes

    Reese Witherspoon
    Image: Gareth Cattermole/Getty Images

    To channel your inner Reese Witherspoon, Jones advises, “The goal is to decrease the width of the forehead and increase the width of the lower part of the face. A long, side-swept fringe that shows off the forehead or layers around the cheekbones will provide length to the face.” Jones also recommends keeping the length above the shoulders so that the hair is full around the jaw.

    The best haircut for diamond face shapes

    Keira Knightley
    Image: Michael Tran/Getty Images

    For the lovely ladies with a more angular, diamond face, like the Keira Knightleys among us, Blandi says, “You can play with a bob or go with a straight-across cut, but portions are important. A hair cut with layers works well, but the proportion of the length has to be right.”

    Jones also endorses a chin-length bob or shoulder-length style with wispy edges for women with a diamond-shaped face. Jones says reducing width at the cheekbones and shortening the overall length will be most flattering in a cut.

    More: 11 Curly hairstyles that prove it's just as sexy as straight hair

    When to break the rules

    Face shapes are an important guideline for choosing a good-looking cut, as any stylist worth their salt will tell you. But Perkins reminds us that all of these guidelines are just that — generalities — and face shape isn’t the only thing people should be looking at. “Overall body type and height, as well as features, also count in the best hairstyle for an individual,” she says.

    If you’re still feeling stuck and don’t think your new cut is working for you, it may be time to discuss alternatives with your stylist, including but not limited to texture, color and length. Length is the first change most people consider when revamping their look, Mike Van den Abbeel, owner of Orlando’s Mosaic Hair Studio and Blowout Bar, says texture and color should be factored in too. “Texture means adding or removing volume, either through chemical means (perms, keratin treatments, straighteners or styling). Color is more about attracting the viewer’s eyes. Human eyes like shiny things, and a few well-placed highlights can draw the eye up, down or to the sides.” Abbeel says, “A great stylist takes in a client’s limitations and balances all three areas.”

    Originally published Feb. 2011. Updated Aug. 2016.

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    Besides keeping a bottle of sand on your desk, it turns out that there is a way to preserve that sexy, sunny, summery feeling all year long. You can listen to music like Bob Marley on loop (which we highly recommend), and you can also learn how to nail the basics of summer hair to last you through the winter.

    We know what you might be thinking. But stretching out a summer style to make it last through all the seasons doesn’t mean you’re lazy or totally blind to current hair trends. On the contrary, we think spring, fall and winter beach hair is kind of genius — not only is carefree, tousled hair easy to maintain, but it can look fabulous in the colder months too. “If you're one of the countless women who recently made the chop to a lob, hair can get tricky when you can't plop it in a bun on your head. There are options!” says New York City hairstylist Jenna Mast. "I love to wear head scarves and tie them sweetly to keep hair out of my face. Another major trend and practical solution is baby buns. Remember the half-up/half-down go-to of the early 2000s? You can do that now, and it's totally chic. Two buns are better than one!”

    More: How to craft the perfect chunky bun hairstyle

    As if you needed any more motivation to rock beachy waves and messy up-dos all year long, we’ve asked a few more pro stylists to explain how to get the look.

    1. Fake it

    This is the No. 1 recipe for year-round beach hair, and we have Mast to thank for sharing her secrets. She says, “If you have flat hair, try using a sea salt spray. I like to add a few loose curls around the face using a large curling iron or flat iron. Then I reach for my favorite beach spray, Oribe's Après Beach. Start by spraying the hair minimally — you can always add more product. Then I scrunch the hair and really shake it out for that supermodel beachy look. Some girls immediately shy away from salt sprays because they don't like that knotty feel. To avoid that, don't overspray and keep spray away from the scalp.”

    2. Twist it

    While Stephanie Johnson, licensed hairstylist and makeup and fashion photographer in Dallas, is also a big fan of the salt spray for year-round beach hair, she highly recommends kicking it up a notch by twisting and diffusing. “The trick is to scrunch the hair while you diffuse or dry. Diffusing is best. Salt sprays can feel drying, though, so you can mimic that with a good grooming spray (my new favorite is Suavecito Grooming Spray) on towel-dried (meaning still damp) hair and scrunch while drying. You can twist hair into little twists before diffusing too.”

    Johnson adds, “These styles don't work well if your hair is too long or you haven't been keeping up the trims for the ends. It's also good to have some layering and movement if you're wanting to accomplish this look.”

    More: An easy braided knot hairstyle perfect for casual sweater days

    3. Curl it

    But wait, there’s more. Mast was more than happy to walk us through a full beach-wave tutorial, using a curling iron, that’s easy enough to master at home. “For some, having ‘undone’ beachy texture won't fly at work or date night,” she explains.

    To get a more refined and polished beach look, here are Mast’s expert tips.

    1. First, choose the appropriate curling iron size. “I typically use a 3/4-inch to 1-1/2-inch curling iron and determine size by the length and density of the hair. If you have really super-thick, shoulder-length hair and use a smaller iron, you will end up with a lion’s mane. Longer lengths do best with a larger iron, too, as a small iron will take much longer,” Mast says.
    2. Once you've chosen the best curling iron or wand, section out the bottom of your hair. She continues, “I imagine splitting the hair into thirds: The first parting will be right above one ear, all the way around to the other ear; the second will be at the points of recession on the hairline; and the last section will be the top dropped down.”
    3. Before curling, make sure you've applied heat protection! Mast explains, “I am very forgiving with my sections, as perfection is not a boho beachy look. Take your first section and start the curl at the mid-lengths. I always curl away from the face first. If the hair is long, I keep the ends out to give a more natural look. Continue around the head, alternating curls away from the face and towards the face. If you do it haphazardly, it looks haphazard, so have a plan.”
    4. Drop the second section and repeat. “For the last section, really pay close attention to making sure you're not starting the curl too high, which would result in a dated look. Speaking of dated look, right now you might look like you're getting ready for prom. That's ok! Leave the curls in their little coils until they are cooled — don't be tempted to pull them down or loosen them up yet,” Mast says.
    5. Put on the finishing touches. “Once the curls have cooled completely (about 5 minutes), skip your hairspray and reach for a texturizing spray. If you don't have a texture spray, you can use dry shampoo. And my favorite part: Shake it out! Mess it up! Get your hands in your hair and really make it look lived in. For added hold, scrunch a tiny bit of mousse in for added separation. It should take you 20 minutes max,” she says.

    4. Braid it

    Braids are one of the beautiful basics of beach hair, according to Mast, especially when you use a leave-in conditioner to prevent tangles, dryness and faded color in the sun. For the rest of the year, Mast suggests giving the braid another go, saying, “It can be as simple as a three-strand side braid or fun double French braids, whatever you can do.” Mast says that the best part of this look is that you can easily transition from day to night by taking the braid out — leaving you with gorgeous, soft beach waves with zero styling time and no heat damage.

    More: 6 ways to style your braids like a pro

    5. Wing it

    Here’s a good one for those of us who may have hit the snooze alarm one too many times on a Monday morning. Erica Harriss, founder of Saving Grace Beauty, suggests letting Mother Nature do the work by allowing hair to air dry for a more natural look. “If you can't quite get here, dry your hair about halfway, and air-dry the rest,” she says.

    Even better, Harriss suggests, “Don't wash every day. This allows your natural oils to condition, protect and repair the hair shaft.” And when you do shampoo, she says, “Only use shampoo on the scalp. Use any excess suds near the ends. They don't need the cleansing strength up near your scalp requires. Dry shampoo fans, be sure to add moisture. Most formulas are designed to absorb oils, just what your ends need to avoid split ends.”

    6. Treat it

    If you’re just coming off the dog days of summer and so desperately want to try one of the beachy looks above, it’s important to give your sun-damaged hair some TLC first, Johnson says. She suggests, “Weekly masks aren't just for winter hydration, but for combating the sun and the drying damage of chlorine. Use it once per week if you have severe damage or dryness. If you're feeling good about how your hair feels, then apply every two or three weeks to maintain.”

    Originally published Aug. 2013. Updated Aug. 2016.

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    Confession: As much as I like fashion and beauty and keeping up with trends, I am very stingy when it comes to spending money on clothes and makeup. When I find a product that works for me, I’ll stick to that item. Similarly with clothing, I like to think I’ve found my general style.

    More: Buy ethically made clothing without busting your bank account

    But what’s a girl to do when she wants to try the latest trend for less? Try before you buy is the motto. Here are some fashion and beauty sites I love as well as ways to save even more money.

    Rent the Runway

    When I need a swanky outfit for an upcoming wedding, party or any other special event, my first place to look is Rent the Runway. I can borrow designer duds for significantly cheaper prices than actually buying the item. With these coupons, the perfect dress in almost any size is waiting, I “own” it from four to eight days and I receive a backup dress as well. With more than 90 stylists to help fashion the perfect look and a wide array of designers to choose from, you too can rent a look straight from the runway for half the price. (Goodsearch also has great promos for them.)

    Le Tote

    Monthly subscriptions aren’t just for magazines anymore. Le Tote has joined the monthly subscription game and sends items specifically picked based on the shopper’s interests and whichever items she may have added to her own personal wish lists. What’s great about this service is that I can keep the tote for as long as I like and just send it back when I’m ready for the next one. If you want to save money on your next fashion purchase, check out Le Tote and you’ll always have something new to wear (just make sure to get a promo code before you sign up).

    More: 3 ways to travel and give back to charity at the same time


    Basically the pioneer of beauty boxes, Birchbox offers subscribers high-end beauty and lifestyle samples for just $10 a month (and often have amazing first-time deals). Hair, skincare and makeup products are chosen based on the beauty profile the user submits, and promo codes can be used for additional products to be sent. Added bonus? The Bonus Shop, where there are more great products to choose from and tons of freebies. I highly recommend these deals from Birchbox if you want to easily try, learn about and save money on beauty products online.

    These are just a few great places to check out while looking to keep up with the latest trends or to try something different. With these “try before I buy” deals, I’m sure to save money while still indulging in my love of fashion and beauty products.

    More: Stay safe in the sun without blowing all your money on sunscreens

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    With vegans now making up 2.5 percent of the population (and almost all of them having hair in some form or another that needs taming), it makes sense that the vegan hair care market is booming. Besides that, plenty of people who still choose to eat meat and other animal products often don’t want to put animal byproducts on their hair. Vegan hair products aren’t just for the omnivores among us — these natural products offer a little something for everyone.

    It may be easier to find the vegan-certified label on your favorite hair care products these days, but choosing totally vegan products still takes some homework. Erica Hariss, the mastermind behind the vegan Saving Grace Hair Powder — designed to cover roots and absorb oil and made with only four ingredients — recommends checking the PETA website first. PETA’s Animal Ingredients List organizes animal ingredients and their alternatives to help customers avoid these common ingredients in cosmetics, food and other products.

    More: Why natural beauty should be more appreciated

    Hariss says, “I do know that to ‘qualify’ for some of the labels consumers are looking for these days — organic, vegan, no animal testing, etc. — you pay a company (usually nonprofit) to use their logo to represent what your particular product stands for. However, the fallacy in this is that many small or artisanal companies may actually be vegan, or not tested on animals, but not pay for usage of the icon that represents this on their packaging.”

    Hariss recommends examining all product ingredient labels — and ignoring any marketing claims made on the front of the packaging — before you make your vegan hair care choice. She says, “Many of these artisanal brands tend to be made in small batches and crafted from natural ingredients that tend to be organic and often vegan. They are also often free from preservatives, additives, chemicals and synthetics.” The Ethical Elephant also provides a full breakdown of cruelty-free and vegan product labels and logos.

    With a little digging, you can absolutely find a nourishing, natural and animal-friendly product to use on your hair. And for some of those hair woes that are tougher to tackle, we’ve got just the vegan hair products to do the trick.

    For frizzy hair

    Image: Naturally Curly

    Giovanni Direct Leave In-Conditioner is the curly-headed (and sometimes frizzy-headed) vegan’s best friend. Enriched with certified organic botanicals and made with zero animal ingredients, the leave-in conditioner can help to moisturize, detangle, nourish and restore hair strength. (Naturally Curly, $8)

    More: The beauty benefits of honey, your skin's new savior

    For dry/damaged hair

    Original Moxie’s Twist Mist Lightweight Shine
    Image: Curlmart

    While dry and damaged hair can benefit from the basic frizz treatment listed above, you may need some extra help to manage your frazzled locks about town. Original Moxie’s Twist Mist Lightweight Shine is our fave hair manager, made with great-smelling essential oils that help to deodorize and tone the scalp. The vegan shine spray can be applied to dry hair after heat styling or in dry climates to smooth flyaways. (Curlmart, $20)

    For oily hair

    Acure Organics Dry Shampoo
    Image: Amazon

    "Finding vegan hair care products that actually work with all hair types has been a challenge,” Christine Deehring, owner of the pregnancy subscription box service Bump Boxes, says. “My go-to has been Acure's Clarifying Shampoo and Conditioner. Acure's Dry Shampoo is the perfect solution for oily hair. It works on all hair types and is a necessity for a busy mom!" (Amazon, $10 – $13)

    More: The only 5 beauty products you need to look fresh & dewy during a heat wave

    For color-treated hair

    Argan Oil Hair Repair
    Image: Amazon

    Color-treated hair repair normally means pulling out the big guns in the form of more chemicals that aim to make overprocessed hair all better. We suggest trying vegan oils instead. Argan Oil Hair Repair can address frizz and add volume, using natural vegan oils to fill in cracks and fissures that may come after multiple color treatments. (Amazon, $16)

    For limp hair

    Rusk Wired Flexible Styling Crème
    Image: Target

    Yes, vegans can use styling products too — and Rusk Wired Flexible Styling Crème is one of our top picks for hair that’s feeling kind of flat. Used on wet hair, the crème can help to maintain moisture while blow-drying. And when applied to dry hair, you’ll get a nice little lift, plus some shine and extra body. Pureology also makes a cruelty-free and vegan blow-dry amplifier to improve body and bounce. (Target, $14 – $24)

    Originally published May 2011. Updated Aug. 2016.

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    Selena Gomez is a force to be reckoned with in the music industry, but she also gives us major style inspiration and her fashion prowess has recently been very good news for the Australian fashion industry.

    More: If you're an adult, Selena Gomez wants you to stop obsessing over child stars

    Gomez has been giving love to local brands recently, and last week she grabbed everyone's attention when she stepped out in Brisbane wearing a pair of AM Eyewear chico sunglasses, which according to the Daily Telegraph, resulted in founder Kumar Ponnusamy being inundated with requests for the style.

    AM Eyewear isn't the only Australian brand Gomez is having love affair with. During a performance as part of her Revival Tour she opted to wear a custom-made Dion Lee (the Sydney-founded designer brand launched in 2009 by its creative director, named after himself) white corset and sheer skirt.

    Pretty awesome, right? Well, that's not all.

    Sydney brand Christian Paul is also enjoying the Selena effect after she was spotted wearing one of the label's rose gold watches, a gift from an Australian fan during her Sydney concert. The result? According to the owner of Christian Watch, Tim Caruana, they've been working hard to keep up with demand both internationally and locally — because basically everything Gomez touches turns to gold, or in this case, rose gold!

    More: I'm definitely stealing Selena Gomez's make-under this summer

    Clearly Gomez is good for business, so we've decided to put three more local brands in the spotlight. You know, just in case she's looking for future suggestions. We have a lot of local love to give.


    Launched in Sydney in 1991 by sisters Nicky and Simone Zimmermann, Zimmermann is loved for its perfectly patterned, feminine designs. They're not afraid to play around with colour or to take risks. But more than anything, the reason we love this brand is because it was founded by two women, and there's nothing we love more than women supporting women.


    We know Gomez has the pick of just about every designer brand in the world, but she'd be a good fit with Bassike, the label established in 2006 by Deborah Sams and Mary Lou Ryan. The thing that sets Bassike apart from other labels is that they construct simple designs in muted palettes, but they do so beautifully — with new takes on tailed trousers, jackets and trench coats — all great staples. Plus, they also have a commitment to sustainable manufacturing.

    More: Selena Gomez is 'unrecognizable' on her new W Magazine cover (PHOTO)

    Camilla and Marc

    Camilla and Marc already have a strong celebrity following, and for good reason. It's fast becoming a prominent name in luxury womenswear. Propelled into the limelight after their launch at Australian Fashion Week in 2003, the brand (founded by brother-sister duo Camilla Freeman-Topper and Marc Freeman) creates garments that are effortlessly chic, yet sophisticated. From edgy leather pants to beautifully feminine off-the-shoulder dresses, there is no shortage of choice with Camilla and Marc.

    Let's hope this isn't the last of Gomez's love affair with Australian fashion brands.

    Do you have any favourite Australian brands that you think Selena Gomez would slay in? Share your thoughts with us in the comments below.

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    Embrace, the eye-opening documentary by Taryn Brumfitt, asks the tough question, "Why do so many people hate their bodies, and what can be done about it?" The film has been making waves lately because it's an incredibly beautiful story, one that encourages body acceptance and promotes positivity, but what have we really learnt from it?

    Embrace Documentary trailer

    Embrace Documentary trailer

    More: Iggy Azalea's voluptuous booty — and how she got it — is nobody's business

    1. Women of all shapes and sizes express self-disgust

    It isn't just women with larger frames that struggle with body acceptance. In the documentary, Brumfitt asks women of various shapes and sizes how they feel about their bodies, and the answer is typically the same: They are dissatisfied. In fact, it's more than that, as many women are not merely unhappy with small things about their bodies, but "disgusted."

    Regardless of where in the world Brumfitt visited, "All of the women and some of the men I spoke to as well had something negative to say about their body." This is something she addresses in her documentary, but the realisation of just how severe our culture of body-shaming is is heartbreaking.

    2. Body acceptance has nothing to do with your body

    Body acceptance is about a lot more than having the "perfect" body. Brumfitt trained for 15 weeks to become a body builder, and she achieved the body she had always dreamed of, but it wasn't enough to make her happy. "I trained, and I got the body, and then I discovered that it wasn't all it was cracked up to be," she told 891 ABC Adelaide's Mornings program. "When I learnt that and went on that journey, I realised so many women are looking in all of the wrong places for body acceptance and body love."

    And this is the line that resonates the most: "It doesn't have anything to do with your body — it's got to do with what's in your head."

    More: Women respond to cruel comments about their bodies in awesome photo series

    3. Society still thinks of women's bodies as something shameful

    Society still feels that women's bodies are shameful, and we learnt this through the controversy that the documentary caused over something perfectly natural: nudity. The film's depiction of female genitalia (in an attempt to discuss body acceptance) caused the Australian Classification Board to pull in the reins and censor the film with an MA15+ — preventing anyone under the age of 15 from seeing it — a decision which Brumfitt slammed, as she stated the film was now being put in the same category as Fifty Shades of Grey (which really makes us roll our eyes).

    "I am shocked and outraged that the Board has deemed Embrace unsuitable for under-15-year-olds for showing in an educational and informative context the range of ways a woman’s body can look," Brumfitt said on her Body Image Movement blog. "The whole point of the classification system is to protect minors from being exposed to harmful content, but what exactly is the board protecting them from? This is not rude or crude, this is natural, this is life."

    This leads us to another point: why we should be speaking about the immense dissatisfaction women have with their bodies.

    4. We need to talk about why we are dissatisfied with our bodies

    Brumfitt previously revealed that "70 per cent of girls are dissatisfied by their own body." This number included a shockingly high percentage of children and preteens, as "50 per cent of 5- to 12-year-old girls want to lose weight."

    The film proves that we need to be having a conversation about the female body, we need to join forces to prevent the media from constantly bombarding us with unrealistic standards of beauty, and we need to change attitudes towards the perception of women's bodies.

    More: Britney Spears is soaking up the sun while haters soak up the haterade

    5. Remember, your body is not an oranament

    One of the most valuable lessons Brumfitt teaches us is that your body is "not an ornament, it's a vehicle." This is something so many of us fail to realise: We should be celebrating all the amazing things our bodies do for us — running, walking, breathing, laughing... The list goes on and on.

    Of all the positive mantras we should say to ourselves on a daily basis, this has to be the most valuable.

    What have you learnt from Embrace? Share your thoughts with us in the comments below.

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    Years ago, while standing in a business adviser's office, I was told to change the way I dressed. My adviser said that in order for anyone to take me seriously as an entrepreneur, I was going to have to change everything from the colors I wore to the shapes of the clothing I wore. She handed me the card of a woman who could give me a makeover and sent me on my way.

    My style is eclectic. I’m usually in long flowing skirts or maxi dresses. I feel more comfortable in a Bohemian-style than anything else. And apparently, even in the professional world, that wasn’t feminine enough. Of course, women should dress professionally in professional settings, but the way we judge women's clothing choices isn't just about how professional we look. If we show the slightest bit of cleavage, we're assumed to be promiscuous. If we wear more modest clothing, we're thought to lack self-confidence.

    The particular stylist I saw suggested that I wear form-fitting dresses and skirts. She suggested I wear heals to bring attention to my legs. She suggested I wear tops with a V-neck to even out my body proportions. But none of this was natural to me. I knew there was a way to dress professionally without having to call attention to my legs or my cleavage or my form. And I was right.

    In fact, there's a whole website dedicated to it. Zahra Aljabri started Mode-Sty to sell more conservative clothes that still keep up with fashion trends. Because let's face it, we shouldn't have to show skin in order to be trendy and especially not when we want to get ahead professionally. Just a few clicks around Mode-Sty and you'll see just how possible it is to dress fashionable (even sexy if you want to) without succumbing to low necklines and skin-tight dresses if you don't want to.

    Actress Mayim Bialik is also well known for being vocal about her modest fashion taste. She’s often criticized for showing too little on red carpets and critics have called her dresses shapeless. However, to Bialik, dressing modestly is about staying aligned with her values. It's not about being afraid of her sexuality or feeling repressed, something people often like to say about us modest dressers.

    I was recently inspired by a quote from Zahra Aljabri in which she talks about how she believes it takes fortitude to go against culture and consciously dressing means we believe in everything we wear, which is very similar to how Bialik views her fashion choices. Aljabri was also this year's BlogHer16 The Pitch winner, which means she scored $50,000 from GoDaddy to grow her business. Obviously, it pays to be yourself even if that means going against the grain.

    So rather than celebrating a woman when she’s flaunting her figure with plunging necklines or dresses with slits up to the hip, we should be celebrating a woman for loving who she is regardless of what she is wearing.

    As a curvy woman to begin with, it’s difficult to find clothing that I feel confident, sexy and comfortable in. But when I’m in love with a piece of clothing, I feel radiant. And that, to me, is what being sexy is all about. Believing in what we wear means we believe in who we are.

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    Last week, Keira Knightley confessed that her hair began to fall out in chunks.

    "I have dyed my hair virtually every color imaginable for different films," she said in an interview with InStyle. "It got so bad that my hair literally began to fall out of my head."

    Not even her access to celebrity hairstylists and the finest salons and products could save her from what so many of us have experienced: seriously bleach-damaged hair. Hey, sometimes stars really are just like us.

    More: Let's weigh the pros and cons of hair extensions before you spend a small fortune

    But can bleach really cause your hair to fall out so badly you need to wear wigs? If you do it wrong, it sure can says Lia Flynn, a hair stylist in Denver who specializes in doing trendy rainbow hair colors (which require a lot of bleach). "It sounds like Keira got what we call a 'chemical cut'," she says. "The hair doesn't fall out of your scalp so much as it just breaks off because the strands have been so weakened."

    This is a phenomenon that anyone who bleaches their hair long enough will likely experience. Flynn explains that the developer changes the pH balance in your hair, opening the cuticle so your old color can come out. But even after you rinse it out and dye a color over the top it still retains this porousness, which makes it very fragile, she adds. Do this over and over again and you have a recipe for "gummy," dry, damaged hair that, yes, can break off by the handful.

    Eventually the damage was so bad for Knightley that she had to resort to wigs for acting and a big chop for her real-life locks. But she accidentally stumbled onto an ingenious solution that has restored her fried fringe to all its former lustrous glory. Her secret weapon? Pregnancy. After her daughter Edie's birth a year ago, Knightley started to notice new hair growth and it hasn't stopped since.

    She's not the only one to have noticed this perk of pregnancy. In fact, it's some women's favorite part about growing a baby. But even though your locks look shinier and thicker, it's a little bit of an illusion according to the American Pregnancy Association. The extra estrogen in your body doesn't cause more hair to grow, but it does keep it from falling out as quickly, making it appear thicker. In addition, many newly pregnant women start taking prenatal vitamins, which some say can make hair look shinier and healthier (although there's no hard science to back that up).

    More: The genius way one stylist used a beauty blender to dye hair

    So what can a lady do if she wants thicker, stronger hair and she doesn't feel like having a baby? Protein treatments and pH balancing masks are Flynn's No. 1 recommendation for healing damaged hair and a must for women who are maintaining their lighter hair color with frequent dyeing. It's also important, she says, to wash with shampoos and conditioners specially formulated to protect fragile dyed hair and to wash only when you absolutely need to.

    As for all of those pricey hair-growth vitamins? "Forget them. I've never found one that really works and I've tried them all," she says. A 2012 study found that supplementing with biotin might help increase the rate at which your hair grows and slow down thinning, but the rest are just overpriced vitamins.

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    Because every little girl wants to grow up to be a mermaid (if not a doctor or an astronaut), now you can make all your childhood dreams come true. With a quick scroll of the Instagram feed, you'll see that #MermaidMakeup is all the rage as we get closer to Halloween. But what your favorite Insta-bloggers may not be telling you is how flippin' easy it is to master this makeup tutorial — as long as you've got a spare pair of fishnets on hand.

    Mermaid Halloween makeup
    Image: Karen Cox/SheKnows

    Finally, you can bring your mermaid dreams to life in way less time than it takes to shop for Halloween costumes online.

    1. Begin by placing fishnet pantyhose or a wig cap over your face

    DIY Mermaid Halloween Makeup: Step 1
    Image: Ivy Boyd/SheKnows

    You will look like the ugliest version of yourself during this step. It's worth it, I promise.

    2. Start creating the mermaid scales

    DIY Mermaid Halloween Makeup: Step 2
    Image: Ivy Boyd/SheKnows

    Using a sponge or your fingertips, tap a blue cream shadow like Maybelline ColorTattoo Cream Gel Shadow in Tenacious Teal at your temples, forehead and tops of your cheekbones. (Maybelline, $7)

    3. Give the scales an ombré effect

    DIY Mermaid Halloween Makeup: Step 3
    Image: Ivy Boyd/SheKnows

    Next, take a green cream shadow like Maybelline ColorTattoo Cream Gel Shadow in Edgy Emerald, and apply below your blue areas, moving closer to the center of your face. (Maybelline, $7)

    More: 8 Halloween costumes that represent powerful women

    4. Highlight the scales with silver cream eyeshadow

    DIY Mermaid Halloween Makeup: Step 4
    Image: Ivy Boyd/SheKnows

    Using a silver cream shadow like Maybelline ColorTattoo Cream Gel Shadow in Silver Strike, tap on top of the high points of your face as highlights. (Maybelline, $7)

    5. Remove the fishnets to reveal your makeup mermaid scales

    DIY Mermaid Halloween Makeup: Step 5
    Image: Ivy Boyd/SheKnows

    Now, the fun part! Remove the fishnet, and see the scales you've created!

    6. Apply blue cream eyeshadow

    DIY Mermaid Halloween Makeup: Step 6
    Image: Ivy Boyd/SheKnows

    Using the same blue cream shadow and a synthetic brush or fingers, apply to the entire lid. Elongate the shape at the outer corners if you wish.

    Next up: Make sure you blend the shadow

    7. Make sure you blend the shadow

    DIY Mermaid Halloween Makeup: Step 7
    Image: Ivy Boyd/SheKnows

    Using a synthetic crease brush, blend out the top edge.

    8. Line under your lower lashes

    DIY Mermaid Halloween Makeup: Step 8
    Image: Ivy Boyd/SheKnows

    Using a metallic teal eyeliner like Urban Decay's 24/7 Glide-On Pencil in Deep End, line your lower lash line, and extend beyond the outer corner. (Urban Decay, $20)

    More: 12 women way sexier than the sexy Halloween costumes they inspire

    9. Line the rim of your lashes with a different shade

    DIY Mermaid Halloween Makeup: Step 9
    Image: Ivy Boyd/SheKnows

    Use a mint green or aqua liner to line your waterline. Stila Smudge Stick Waterproof Eye Liner in Turquoise is my favorite! (Stila, $22)

    10. Make sure you extend the line beyond your eye

    DIY Mermaid Halloween Makeup: Step 10
    Image: Ivy Boyd/SheKnows

    Extend the line beyond the outer corner, below the teal line.

    11. Seal your eye makeup with glitter adhesive

    DIY Mermaid Halloween Makeup: Step 11
    Image: Ivy Boyd/SheKnows

    Dip your finger into glitter adhesive and loose blue glitter. Press onto the lid.

    12. Add some glitter eyeliner for extra sparkle

    DIY Mermaid Halloween Makeup: Step 12
    Image: Ivy Boyd/SheKnows

    Using a silver glitter liner, apply to the top lash line.

    Next up: Finish your mermaid eyes with mascara

    13. Finish your mermaid eyes with mascara

    DIY Mermaid Halloween Makeup: Step 13
    Image: Ivy Boyd/SheKnows

    Apply mascara to your top and bottom lashes. I'm liking L'Oreal Voluminous Miss Manga. (L'Oreal, $8)

    14. Add glitter to your brows, because why not?

    DIY Mermaid Halloween Makeup: Step 14
    Image: Ivy Boyd/SheKnows

    For an extra touch, apply loose silver glitter to brows.

    15. Apply false lashes (optional)

    DIY Mermaid Halloween Makeup: Step 15
    Image: Ivy Boyd/SheKnows

    You can apply false lashes or simply some feather accents to the corners.

    16. Start creating your mermaid lips

    DIY Mermaid Halloween Makeup: Step 16
    Image: Ivy Boyd/SheKnows

    Line lips with the teal eyeliner, leaving the center open.

    More: Yes, you can be plus size and wear a sexy Halloween costume

    17. Give them an ombré effect

    DIY Mermaid Halloween Makeup: Step 17
    Image: Ivy Boyd/SheKnows

    Take the mint green liner, and fill in the center of the lips, creating an aqua ombré.

    18. Yes, more glitter

    DIY Mermaid Halloween Makeup: Step 18
    Image: Ivy Boyd/SheKnows

    Highlight your cupid's bow with the silver liquid liner.

    19. Apply even more glitter

    DIY Mermaid Halloween Makeup: Step 19
    Image: Ivy Boyd/SheKnows

    Press loose silver glitter onto the center of your bottom lip for extra dimension.

    DIY Mermaid Halloween Makeup: Finished
    Image: Ivy Boyd/SheKnows

    Now swim off, and have a happy Halloween!

    Originally published October 2014. Updated August 2016.

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    Taking care of the luscious locks that God gave ya is almost sure to eat into your beauty bank account — when you factor in the cost of a good shampoo, conditioner, dry shampoo, gel, mousse, hairspray and more. And if you happen to have a more “high-maintenance” hair type, like springy curls or course hair that may require some extra TLC, those beauty product costs are going to add up.

    While we’re not so quick to mess with a good thing, i.e., your basic hair care routine, we are big believers in the workaround. Using a few helpful tips to care for and strengthen your hair will make your products last much longer. And when you’re not gooping on the products anymore, your true, healthy hair texture is bound to shine through.

    More: Let's weigh the pros and cons of hair extensions before you drop a small fortune

    The average woman spends an hour and 53 minutes washing, drying and styling her hair each week, so it’s about time we got to the bottom of this hair care conundrum. What are we doing wrong, and how can we get our hair healthy without blowing all our cash? We’ve asked our favorite beauty experts to weigh in.

    1. Swap out your shampoo for the day

    You’ve probably seen this on Pinterest before, and it’s something that natural living and hair care experts swear by. To remedy that gunky buildup left by your daily shampoo and conditioner, use a baking soda and water paste as your shampoo and apple cider vinegar as your conditioner a few times a week, Lindsay Robin Christianson, conscious living coach, says. After one morning rinse, you’ll notice a big difference in both clarity and shine.

    Stephanie Brown, a New York City colorist at Nunzio Saviano Salon, also recommends spraying down hair after a shower with a mixture of apple cider vinegar and water in a spray bottle. This quickie spray treatment can be used on the days you don’t shampoo with baking soda and ACV to moisturize, strip buildup and leave hair extra-shiny.

    2. Massage in baking soda

    If you don’t feel comfortable skipping your ‘poo and conditioner completely, you can still incorporate baking soda into your morning routine. To remove chlorine from the hair and prevent further damage, Gina Layland, spa manager at the Pechanga Resort & Casino in Temecula, California, recommends sprinkling baking soda as a natural neutralizer into the hair and massaging well before washing as normal.

    3. Use baking soda as dry shampoo

    When it comes to promoting healthy hair, what can’t baking soda do? Brown suggests skipping the expensive dry shampoos altogether and swapping out baking soda or baby powder instead. “This will absorb extra oils and add volume and is great because you aren't shampooing as often,” she says.

    4. Skip the daily blow-dry

    And while you’re at it, try to mix up how you style your hair whenever possible, Vincent Sideli, hairstylist at the high-end Yves Durif Salon located in the Carlyle Hotel in New York City, says. “High heat damages your hair easily. By blow-drying less often, your hair will be healthier. Let your hair air dry from time to time. This is an easy no-cost solution.”

    5. Stay away from hairspray, gel and mousse

    “Well, not exactly stay away — but you are probably overusing these products,” Sideli says. Instead of automatically piling on the product in the morning, Sideli suggests using half the usual amount of what you would put in your hair. “This will prevent product buildup, and at the same time, you'll be making those products last twice as long, cutting down on costs,” he explains.

    Next Up: Don’t rub your hair after the shower

    6. Don’t rub your hair after the shower

    No matter what you’ve seen on the shampoo commercials, rubbing wet hair vigorously after stepping out of the shower does not healthy hair make. “After washing your hair, let your towel do the absorbing, instead of rubbing. This will help prevent damage and split ends,” Sideli says.

    More: 5 hair apps that are like personal stylists living in your phone

    7. Use two ponytail holders while you work out

    Exercise may be great for your body, but it certainly isn’t doing your hair any favors — especially if your locks are long, curly, thick or all of the above. To prevent wear and tear on your hair at the gym, Christianson suggests, “When you're working out, put a second band down at the bottom of the ponytail to keep your hair from getting tangled.”

    8. Try a coconut oil treatment

    Here’s one at-home remedy that Layland swears by to revive tired hair that has seen better days — use a coconut oil hair mask, applying the very same coconut oil you keep for cooking in your kitchen. Leave the mask on for a minimum of an hour, or overnight with a cap, to moisturize the hair and scalp.

    Though Erica Aker, 20-year beauty industry veteran and trichologist who focuses on hair loss and scalp disorders, is a proponent of coconut oil’s health and beauty benefits, she cautions, “Be careful not to overuse coconut oil. Too much oil can cause an extreme buildup on the hair. Alternating this treatment with other moisturizing treatments will yield the best results.”

    9. Try a mayonnaise treatment

    Mayonnaise may not be the most nutritionally sound food choice, but you still have full permission to use it on your hair. Like coconut oil, mayonnaise is another great moisturizer for dry and brittle hair, Aker explains. “The oil in mayo leaves hair feeling soft and more manageable,” she says. “One tablespoon goes a long way. Let sit on hair 30 to 45 minutes with a plastic cap.”

    10. Try an egg treatment

    As a source of protein in the diet, eggs can help to strengthen the hair, and when used as a beauty treatment, your favorite breakfast food may help to prevent breakage after the fact. But Aker says, “Beware, too much protein can have adverse effects and cause breakage when used too often. This treatment works best by using it sparingly and in conjunction with moisturizing conditioners.” As a treatment, Aker recommends, “Crack an egg, beat it until yolk and whites are mixed. Put egg on hair with a plastic cap for 15 to 20 minutes.”

    More: 10 ways to avoid split ends like the plague

    11. Try a sugar treatment

    No matter how sparse your cupboards may be, at the very least, sugar is likely to be the one natural beauty ingredient you have lying around the house. Aker says sugar works amazingly well as a scalp exfoliation treatment. “Just like your skin needs to be exfoliated, so does your scalp. The sugar crystals deeply cleanse the scalp, promoting a healthy environment for hair growth,” she says. Aker recommends mixing 2 tablespoons of sugar with a gentle shampoo, parting the hair in 1/4-inch sections and gently scrubbing with the mixture and a new toothbrush until you’ve covered the entire scalp.

    Originally published Jan. 2014. Updated Aug. 2016.

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    Can we all just agree right now that the best part of fall is the fashion?

    Before you know it, the weather will be cooling down, and we'll be surrounded by pumpkin everything, so it's time to start getting your fall wardrobe up to par. Since shoes are obviously the best part of what the season has to offer, it's the perfect place to start.

    If you want to have a complete shoe collection this fall, make sure you have every one of these beauties in your closet. Extra points for anything with big buckles, multiple straps or suede.

    fall shoes checklist
    Image: Terese Condella/SheKnows

    This post was sponsored by ECCO.

    More on fall fashion

    How to choose the perfect (and most flattering) dress for your body type
    How to tell the difference between a fake designer item and the real thing
    How to tell which body shape you are, once and for all

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    I just started using a skin care ingredient that smells like rotten eggs — and I'll keep covering my nose and using it because my skin has never looked better.

    I've always had healthy, obedient skin, but in the last few months I started noticing little changes that made me question whether I was developing allergies to my products. My cheeks would turn red, especially right before my period, and small red bumps — not prominent enough to be called pimples, but just big enough to be annoying — would often appear and then vanish a few days later, only to reappear whenever they were bored and needed something to do.

    My dermatologist wasn't sure what to make of my mysterious skin ailment, and because the sensitivity would come and go throughout the month, I felt like I was presenting her with phantom symptoms. After what seemed like ages and a lot of back-and-forth photo sharing, she was finally able to diagnose the condition: very mild acne rosacea, which may or may not become aggravated by hormonal fluctuations experienced throughout the month. Knowing very little about rosacea other than that it's an incurable, chronic condition, I assumed I was Screwed with a capital S. And then my doctor prescribed an unusual "S" treatment: a sulfur-based cream that she recommended I use once a day and leave on for up to five minutes before rinsing off.

    You probably know sulfur as that bright yellow, stinky element found in nature — a nonmetal often used in fertilizers, cleaners, batteries and even in refined oil — not exactly the first thing you'd think to put on your face. But, believe it or not, sulfur in skin care is one effective natural ingredient that doesn't get the kind of hype a coconut or argan oil enjoys — because it isn't luxurious. Sulfur is all business.

    "Sulfur is helpful in acne and rosacea treatment for many reasons," says Dr. Tsippora Shainhouse. "It is keratolytic, so it helps exfoliate skin and possibly unclog pores; it can be irritating, which helps exfoliate skin; it is antibacterial, reducing the [Propionibacterium acnes] load on the skin, which contributes to acne and inflammation; it is anti-parasitic, and kills the Demodex mites on the skin, which have been implicated as the cause of acne rosacea in some people.”

    More: Turmeric is the secret skin care ingredient you didn't know you're missing

    If you suffer from adult acne but still have nightmares about what harsh products did to your skin when you were a teen, Shainhouse says sulfur is a great option because it can be less irritating and drying to adult skin than both benzoyl peroxide and salicylic acid. It can mattify skin by mopping up excess oil and sebum, and when combined with sodium sulfacetamide (the prescription cream I have been using contains 10 percent sodium sulfacetamide and 5 percent sulfur), which Shainhouse says also has antibacterial properties and inhibits pro-inflammatory enzymes. It works even better as an anti-inflammatory anti-acne treatment in acne rosacea and perioral dermatitis.

    I've been faithfully using my sulfur cleanser for three months now and have not experienced a single breakout or patch of redness in that entire time. It's far creamier than you might think, works super fast and didn't irritate my skin at all.

    But we have to take a minute to talk about the smell. Sulfur is a notoriously gassy-smelling chemical element that isn't pleasant. Many companies will add a fragrance to their products to mask a bit of the rotten egg scent, Shainhouse says, but keep in mind that, if your original problem involves having sensitive skin prone to breakouts, the last thing you probably need is fragrance. I suck it up each day and, honestly, you get used to the odor and it isn't as bad as you might think.

    More: 5 skin care tips from your mom that you should actually take to heart

    If your skin is especially reactive or you are experiencing a bout of rosacea or acne that you feel is beyond your control, you should visit your dermatologist and see if you're a good candidate for a prescription cream.

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    Books, newspapers, magazines, websites — a whole publishing industry is built on the backs of women's bodies. So of course it's very important to know how to write a factual, interesting headline about women. To help you, we've come up with an eight-step primer on how to talk about us broads.

    Step 1: Forget what we said about factual

    Always go with as much over-the-top hyperbole as possible. And don't worry about the actual woman involved.

    Example: "Crown Princess Mary shows off her glowing summer tan and toned legs as she attends an art exhibition in a blue Prada dress and elegant lace coat"

    Here's what we now know: She is tanned and toned. She loves Prada and blue. She wears lace. She likes art. Oh, and her name is Mary something, and she might have a purpose other than body-showing, but Googling her work is too hard. See? It's perfect! Just the important info, none of the fluff.

    Step 2: Always mention boobs

    It is very important that no one forget this very important information. So take every opportunity to remind people about boobs — not in, like, an anatomical way (breastfeeding, ew!), but in a super-sexy way, like breasts, bewbz, fun bags, pillow puppies... Your options are endless.

    Example: First the splash screen reads, "BUSTY Kylie shows off HUGE ring," and then the actual headline is, "Thinking big! Kylie Jenner shows off bust in plunging top after revealing she gave enormous diamond ring from Tyga its first bath"

    Get it? Big! Busty! Huge! Enormous! This teenager has very large breasts!

    Step 3: Dissect her into pieces

    Make sure the woman's body (that is, boobs and butt) is mentioned before anything else, like her job or achievements — that ish is boring.

    Image: TMZ

    Example: "This star attends hubs' b'day with implants flopping everywhere, ass hanging out"

    This, my friends, is a work of art. Not only did they call out her boobs and butt, but they managed to simultaneously mock them, all without even humanizing her with a name.

    Step 4: Fashion with a capital F (You)

    Ladies love clothes and shopping and stuff, so that is all we want to talk about forever and always, amen. Again, mention her clothing before talking about her boring charity work or Nobel Prize or whatever little thing landed her in the news.

    Kate Middleton
    Image: Google

    Example: "Lady in Red! Kate stuns in a scarlet dress as she joins William at helpline in London"

    (Psst... She was actually there to help mentally ill children, so make sure to pull focus from that by talking about her dress and her husband. Are you taking notes yet?)

    Step 5: Always mention pregnancy

    A woman's womb is everyone else's business. Literally. How are we supposed to sell ads for pregnancy workouts, post-pregnancy workouts and shame spirals without a parade of bumps? Sometimes you may find yourself in the position where no one famous is pregnant. Don't let that stop you — make one up based on a flowing shirt or a food baby. Or just scream "Bump Watch!" and run.

    Example: "JENNIFER LOPEZ NOT PREGNANT: Story '100% Not True'"

    Check out this genius work! They planted the seed that J.Lo is knocked up, and then denied it so they won't get sued. "You take it from here, speculative commenters!"

    Step 6: Put aging women back in their box

    Be sure to mention she either looks old, is on her way to old, is super old or is just flat-out dead. Women exist only for sexy headlines, and old women cannot be sexy. So if you find yourself writing about a woman not in her 20s, make sure you point out her age while also making fun of her for it.

    Example: "Woman, 59, claims she was forced to MOVE HOUSE because her neighbours were 'jealous' of seeing her 'slim bikini body' as she sunbathed topless"

    SCARE CAPS: You can never have too many of those. But remind me, why is age relevant here?

    Step 7: Don't forget the fatties

    We're trying to be all-inclusive here, which means we insult every female body type. But don't let the reader think an obese woman is just, oh, a woman. You have to point out her fat (for shame!) before anything else.

    Example: "'I'd never felt so much shame': 500lb woman who got STUCK in a turnstile at Disneyland"

    Well, she'd never felt so much shame... until this headline at a very large news site came out. You're welcome, fat lady!

    Step 8: But seriously, back to the sex

    Remind the reader that women's bodies are there for the voyeurs' — ahem — readers' pleasure. Note: That's the only (acceptable) reason women ever dress up, wear high heels or put on makeup — to please a man.

    Example: "Jennifer Lopez Back On the Market! Click to see the sexy single lady"

    Image: Google

    See? Because J.Lo has no man currently, that means she is open to any and all offers. Start the line here.

    Now, off with you! Go practice writing glorious, attention-grabbing, misogynistic headlines, my little lovelies!

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    Moms-to-be have worked their growing stomachs into their fashion for centuries, but one soon-to-be mom took it to another level at the 2016 MTV Video Music Awards.

    Laura Perlongo baby bump at the 2016 VMAs
    Image: Jamie McCarthy/Getty Images Entertainment

    Laura Perlongo, the fiancée of Catfish star Nev Schulman, showed up on the red carpet at the 2016 VMAs wearing a bomber jacket and pants... and nothing else.

    More: All the can't-miss fashion at the 2016 VMAs

    Well, she did accessorize with a chain, but the real star of the show is her belly. And it looks amazing!

    Laura Perlongo baby bump at the 2016 VMAs
    Image: Jamie McCarthy/Getty Images Entertainment

    Her bold look makes quite a statement — pregnant women should be proud of their bodies and show them off whenever possible.

    More: It'll be hard to top last year's MTV VMAs — relive the best moments from 2015

    She's sure to inspire a bunch of thinkpieces about whether or not she should've bared her belly, but make no mistake: Perlongo looks amazing and confident. That's all that matters.

    Full stop.

    Laura Perlongo baby bump at the 2016 VMAs
    Image: Jamie McCarthy/Getty Images Entertainment

    You rock that look, Laura!

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    While coloring hair at home isn't for the faint of heart, it doesn't have to be the messy, perma-stained experience you remember from middle school. Besides taking protective measures before you apply, there are several ways to erase one of the most common at-home coloring mistakes and telltale signs that you used dye from a box. We're talking about hair color applied to your skin.

    There are plenty of old wives' tales about how to treat the common problem of stained skin as a result of dyeing hair. If you can act quickly, your best bet is to lightly wet a cotton ball with some warm water and gently wipe the stray hue away before it can set into the skin (it usually takes several minutes before the color has a chance to truly permeate).

    More: The genius way one stylist uses a beauty blender to dye hair

    The other foolproof method lies in preventing hair color skin stains before they start. Before you put on your colorist gloves, apply a dab of conditioner, Vaseline or lip balm around the hairline and other areas you know are subject to dripping color (like earlobes, eyebrows, the jawline and the nape of your neck). This will provide a barrier that color can't attach to or stain. Further, having a visual cue of your danger zones can help to mentally manage your color application.

    Removing hair color stains

    If you're past the point of creating a color boundary and you've now got a full-blown stain to contend with, Kari Hill, expert colorist for L'Oreal Paris, advises clients that when stains are faint, patience may just be the best policy. "If there is a shadow, I tell my clients to go home and wait a bit until some of their natural oils have returned to their skin. Then I have them use an oil-based eye makeup remover with a cotton ball," shares Hill.

    More: Sunset hair trend is back and it's bolder and more beautiful than ever

    There are loads of other old wives' tales out there when it comes to removing hair color from the skin. Though many of these will depend on how much color has seeped, how permanent the dye blend is, where it is located and how sensitive your skin is, one of these home-tested methods might just do the trick for you.

    Next Up: Olive oil and baby oil

    1. Olive oil and baby oil

    Some experts suggest dabbing a cotton ball or cotton swab in olive oil. Then gently rub on the stained area until the colors fade. Cortney Crace, a color expert at Butterfly Studio Salon, says that success with olive oil can be hit or miss because it can prove to be too concentrated of an oil and cause skin problems for some. Her alternative? Baby oil. "Mix [face] cleanser with baby oil and apply or use some baby oil, first applying directly on the problem area, rotating in circular motions to target [the] stain, then cleanse the area."

    2. Cold ashes

    "The best unconventional trick is an old-school one," says Crace. Cold cigarette ashes. Yep, you read that right, but for obvious reasons, it's best for skin that isn't sensitive. "Mix warm water and ashes together in a small bowl. Dab onto [the] stain with a Q-Tip or cotton ball. Let sit for about 15 minutes and watch your stain fade away."

    Next step, wash you face so you don't smell like ashes.

    More: 9 strawberry blond hair photos for the blonde who's tired of platinum

    3. Makeup remover

    If you have sensitive skin, this one's for you. Crace says makeup remover is a great multipurpose product that can tackle hair dye stains in most cases. "Apply on a cotton ball with hair pulled back and rub away," she says. Wait five minutes before rinsing and check the stain. It should disappear.

    4. Nail polish remover

    A quick Google search will bring up several articles on how nail polish remover removes hair dye from skin. According to many, it works. However, Crace isn't quick to recommend it. "My advice is always to stray away from using nail polish remover on any part of the face."

    5. Hairspray

    Finally, if all else fails spray a bit of hairspray onto a cotton ball. Before the color has time to dye your face, rub the cotton ball onto the stained area of skin to break the bond of color to the skin. Crace admits, she has not heard of much success with this method. So...

    If at-home methods fail when trying to remove hair color stains, turn to the pros. Professional beauty supply store chains, like Sally's Beauty Supply, sell inexpensive hair color stain removal blends that should do the trick. "Also, don't forget you can always give your local/nearest salon a visit to help remove the stain with a professional, gentle solution," says Crace.

    Originally published Nov. 2011. Updated Aug. 2016.

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    Sometimes, reinventing your look and feeling like a million bucks is as simple as trying something new with your hair. That back-to-school time is upon us yet again, which means you've got the perfect opportunity to flip the script and debut a new 'do as you return to work or class.

    These totally unique braided hair tutorials can also be used to give your little lady a new look on the first day of school:

    1. String weaver

    String Weaver Tutorial
    Image: The Beauty Department

    Get the full tutorial here.

    2. Messy 5-strand braid

    Messy Braid Tutorial
    Image: Latest-Hairstyles.com

    Get the full tutorial here.

    More: How to create a braided headband

    3. Braid bun updo

    Braid Bun Updo
    Image: The Beauty Department

    Get the full tutorial here.

    4. Triple braid

    Triple Braid Tutorial
    Image: Beauty Tutorials

    5. Infinity braid

    Infinity Braid Tutorial
    Image: Bobby Glam

    Get the full tutorial here.

    6. Half-up fishtail

    Half Up Fishtail Tutorial
    Image: join the mood

    Get the full tutorial here.

    7. Faux side-shave braid

    Faux Side Shave Braid Tutorial
    Image: Pretty Designs

    8. Front French braid

    Front French Braid Tutorial
    Image: manouvellemode.com

    9. Brilliant braid

    Brilliant Braid Tutorial
    Image: hey wanderer

    Get the full tutorial here.

    10. Fabric maiden braids

    Fabric Maiden Braid Tutorial
    Image: A Beautiful Mess

    Get the full tutorial here.

    More: Braided crown with rolled bun updo

    11. Ponytail faux-hawk with side braids

    Faux Hawk Side Braid Tutorial
    Image: Loxa Beauty

    Get the full tutorial here.

    12. Braided chignon

    Braided Chignon Tutorial
    Image: Latest-Hairstyles.com

    Get the full tutorial here.

    13. High braided crown

    High Braided Crown Tutorial
    Image: Hair Romance

    Get the full tutorial here.

    Next Up: French braid fringe

    14. French braid fringe

    French Braid Fringe Tutorial
    Image: Bobby Glam

    Get the full tutorial here.

    15. Dutch headband hair tuck

    Dutch Headband Hair Tuck Tutorial
    Image: Missy Sue

    Get the full tutorial here.

    16. Knotted Braid Side Pony

    Knotted Braid Side Pony Tutorial
    Image: Goldfish Kiss

    Get the full tutorial here.

    17. The double braid

    Double Braid Tutorial
    Image: Top Inspired

    Get the full tutorial here.

    18. Hippie braid

    Hippie Braids Tutorial
    Image: Barefoot Blonde

    Get the full tutorial here.

    More: How to braid twists into afro hair without going to a salon

    19. Four-strand slide-up braid

    Four Strand Slide Up Braid Tutorial
    Image: Hair Romance

    Get the full tutorial here.

    20. French-braided ponytail

    French Braided Ponytail Tutorial
    Image: yet another beauty site

    Get the full tutorial here.

    21. Braided bun

    Braided Bun Tutorial
    Image: join the mood

    Get the full tutorial here.

    22. Waterfall braid

    Waterfall Braid Tutorial
    Image: Beautylish

    Get the full tutorial here.

    23. Fishtail braid

    Fishtail Braid Tutorial
    Image: Beautylish

    Get the full tutorial here.

    24. Ponytail braid

    Ponytail Braid Tutorial
    Image: Hair Romance

    Get the full tutorial here.

    25. Double side braid

    Double Side Braid Tutorial
    Image: Beauty Tutorials

    Get the full tutorial here.

    Originally published Jan. 2015. Updated Aug. 2016.

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    Thanks to Pinterest and Instagram and hundreds of thousands of beauty blogs on the internet, crazy-cool makeup tips aren't what we're lacking. You can spend hours making up your pretty face (and you've probably done this before), only to find something not quite right staring back at you in the mirror. Most of the time, this "off" look has little to do with your skills and everything to do with your color choice. We've asked our favorite beauty experts to help us solve this way-too-common makeup snafu by honing in on your unique hair color, eye color and face shape.

    Trust us, this list is going to save you hours of unnecessary Googling:

    What color are your eyes?

    Makeup tips for your eye color
    Image: Judy Eddy/wenn.com, Ray Garbo/wenn.com, WENN

    It's important to consider your eye color when deciding on shades of eye makeup. Matching your eye shadow to your eye color can look too monochromatic, so instead we've come up with some tips to help your natural eye color stand out. Use the tips below to decide what makeup hues work best with your eye color.

    More: How to choose the right glitter eye makeup for your eye color

    What color is your hair?

    Makeup tips for your hair color
    Image: WENN

    Factor in your hair color to determine what makeup hues work best on you. By making the proper color choices with your eye shadows, blushes, bronzers and other makeup, you can make subtle enhancements that make a big difference in your look. Use these makeup tips below as a guide for the shades and techniques that work best for women with red hair, blond hair and dark hair.

    More: 7 ways to color your hair without traditional hair dye

    What shape is your face?

    Makeup tips for your face shape
    Image: FayeVision/wenn.com, Dave Bedrosian/Future Image/wenn.com

    Our faces are commonly categorized into six main shapes: oval, square, round, heart-shaped, oblong and diamond-shaped. Use the tips below as a guide to determine what makeup techniques work best for your face shape. You'll find advice on eye shadow and eyeliner, foundation, blush and more.

    More: How to determine your face shape

    Remember: Looking great is not about the amount of money you spend on your beauty products — rather, it's about applying the proper techniques and colors to enhance your best natural-born features. Use the makeup tips specific to your eye color and hair color, as well as your face shape to achieve the best look possible.

    Originally published March 2011. Updated August 2016.

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    Out of all the awesome to awful things you can make from Pinterest pins (repurposed flower pots made out of old Crocs, anyone?), the DIY face scrub trend is by far one of the best. First, making a homemade exfoliating scrub is so easy-peasy that you are highly unlikely to screw it up — we promise. And second and third, a homemade face scrub is super-affordable, while also being really good for your skin.

    More: 9 apple cider vinegar beauty benefits you're missing out on

    Not only does exfoliating slough away dead skin cells, but it also unclogs the oil and dirt that lives in your pores and causes breakouts. Most store-bought exfoliating products contain harsh chemicals and dozens of questionable ingredients that have unknown benefits — another reason to make your own. As with any other exfoliating treatments, these should be used two to three times a week, not every day. And keep in mind that when trying a new skin-care product (or in this case, recipe), test it out before you go to bed. That way, if you have an adverse reaction, you can give your skin time to recover while you sleep.

    To keep things cheap and easy (and totally pinnable), we've put together four of our favorite natural exfoliators you can make at home.

    1. Basic baking soda scrub

    Baking soda
    Image: Geo-grafika/Getty Images

    The range of what baking soda can do just seems to be getting wider and wider. It can freshen the air, remove stains, clean showers and sinks and trigger explosions in science fair volcanoes. Oh, yes, we can use it to bake too. But there is one more non-food-related use to add to baking soda’s resume: face exfoliant. The grains in baking soda are just the right size to act as a gentle exfoliant, and many claim that it has helped clear up acne.


    • Baking soda
    • Facial cleanser
    • Water


    1. Mix baking soda with your facial cleanser to make it an exfoliating cleanser. (You can also make a paste of just baking soda and water.)
    2. Gently rub it onto your skin and leave it on for 5 to 10 minutes before rinsing off.

    Next Up: Nourishing sugar scrub

    2. Nourishing sugar scrub

    Raw sugar
    Image: fatihhoca/Getty Images

    Granulated sugar is another wonderful, natural exfoliant. Mix it with honey, which contains powerful antioxidant and antimicrobial properties, and a little lemon for clarifying purposes, and you have a wonderfully nourishing and effective face scrub.

    More: 3 DIY beauty recipes that use beeswax to heal dry skin


    • 1/2 teaspoon honey
    • 1 teaspoon raw sugar
    • Fresh lemon juice


    1. Combine the honey and sugar and a squeeze of fresh lemon juice.
    2. Mix the ingredients well.
    3. If the mixture is a little loose, add a bit more sugar.

    Next Up: Invigorating coffee scrub

    3. Invigorating coffee scrub

    Coffee scrub
    Image: Sohadiszno/Getty Images

    Coffee is another fantastic natural exfoliant. It contains caffeic acid, which has anti-inflammatory effects and can boost collagen production. Just as coffee stimulates our body in the morning, it can serve as a skin stimulant as well.


    • 1 tablespoon ground coffee
    • 1 tablespoon water or olive oil


    1. To make the scrub, combine the coffee and water or olive oil. (To make this inexpensive face scrub even more economical, save the wet coffee grounds from your brewed morning coffee and use those.)
    2. If you use olive oil, skip applying a moisturizer afterward, as olive oil will leave your skin super-moisturized.

    Side note: Since coffee grounds can clog drains, apply the scrub and buff off the grounds over a plugged sink so that you can wipe them out or use a mesh drain strainer to catch them before they go down your pipes.

    Next Up: Soothing oatmeal scrub

    4. Soothing oatmeal scrub

    Image: minadezhda/Getty Images

    People who use oatmeal as a natural face scrub swear by it, and now I know why. Ground oatmeal not only serves as a wonderful exfoliant, but it also absorbs and removes surface dirt and impurities while leaving your skin nourished and hydrated. It has been known to soothe and heal everything from acne to sunburn to dry, flaky skin. Given its gentle nature, it is also ideal for those with sensitive skin.

    More: How to make a simple skin cleanser to calm sensitive skin


    • 1 tablespoon ground oatmeal
    • 1/4 teaspoon salt
    • 1 teaspoon water or paste


    1. Combine ground oatmeal with salt, which boosts the face treatment's exfoliating properties.
    2. Add water to make a paste.
    3. Gently rub it onto you skin in circular motions, let sit for 5 to 10 minutes and rinse.

    Originally published Aug. 2015. Updated August 2016.

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    As much as we try to avoid it with the regular application of sunscreen, the beach umbrellas and the floppy hats, at least once in a summer, a day of fun in the sun can come to a crispy end. For our fair-skinned sisters who may be at a higher risk of burning, you can keep these tips bookmarked for all warmer seasons. And for those with medium-to-dark skin tones, these aftercare ideas can help to soothe irritated skin when you've spent too long at the beach.

    There are several effective ways to calm down a bad sunburn so you can live to (safely) sun another day:

    Dealing with sunburned peeling skin
    Image: SheKnows Design

    1. Cool it down

    If you notice your skin start to peel, the first thing you should do is take a cold shower or bath. The cold water will help your skin cool down and slow the peeling process. When you are drying your skin, be sure to pat it dry with a clean, soft towel and avoid rubbing. By rubbing your skin, you can actually speed up and spread the peeling of your skin — and you definitely don't want to do that.

    2. Stop the itch

    At all costs, you should avoid scratching your skin when it's peeling. You can actually do permanent damage to your skin in the form of scars. If you get the urge to scratch, the best thing to do is to use ice to dull the sensation. Put ice in a piece of soft cloth and gently place the cloth on top of the area of your skin that itches. The itch should subside once the ice begins to cool down the skin.

    More: DIY sunburn-soothing face and body mask

    3. Moisturize your skin

    Once you get out of the shower and dry your skin, apply a moisturizing lotion. Look for a moisturizer that is specifically designed to work on sunburned or peeling skin. Generally, the lotion should contain aloe vera, which will cool your skin, reduce inflammation and slow the peeling. Aloe vera is a natural cactus extract that has long been hailed for its soothing properties. You can actually buy pure aloe vera gel (or break open the plant, if you have it) and apply it directly to peeling skin to aid healing, fight pain and avoid infection.

    Next Up: Drink up

    4. Drink up

    Now that you have cooled your skin from the outside, it's time to start working on your skin from the inside. Truth be told, nothing helps your skin as much as a tall glass of water. Healthy skin needs to stay hydrated. When your skin is damaged — like after a sunburn — water becomes even more important. Drink a lot of water to give your skin all the fuel it needs to repair and revive itself. If you notice your skin beginning to peel, be sure to drink eight to 10 glasses of water per day.

    More: 80 percent of sunscreens aren't doing what they are supposed to

    5. Don't peel it

    Flaky, peeling skin is more than just irritating and unattractive — it can also lead to an infection. Peeling skin can become infected if you scratch or try to forcefully peel the skin. If there is a segment of dead skin that is hanging off and you want to remove it, don't pull on it, no matter how tempting it is. Instead, get a small pair of scissors and carefully cut away just that section of skin. Be sure you are only cutting away dead skin and you don't tear skin that is trying to heal. Once you cut away the dead skin, apply an antibacterial ointment like Neosporin to the area.

    6. Prevent scarring

    Reduce the itch associated with peeling (and moisturize your skin) by taking a cool bath containing colloidal oatmeal. You can find this fine oatmeal in most pharmacies. To help prevent scarring, promote healing and reduce long-term skin damage, take antioxidant supplements — vitamin C and vitamin E. Also apply a topical vitamin E cream to reduce the chances of scarring.

    More: How to successfully hide last weekend's sunburn

    Bonus: be prepared

    Prevention is the best cure for peeling. Plan ahead and don't get sunburned in the first place. By the time your skin starts peeling, the damage has already been done. Before you go out into the sun, always wear sunscreen to protect your skin from harmful ultraviolet rays. If you are going into the water, be sure to reapply sunscreen each time you get out. When applying sunscreen, don't forget about hidden areas, such as behind your ears, which are often forgotten and end up burned.

    Originally published June 2008. Updated Aug. 2016.

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